Initial BOFPest Control/pest-control/
Arrival trigger: Not sure what keeps showing up in your home?
Page promise: Get Your Pest Problem Solved.
Ad angle: Identify & Treat the Pest
Executive read
The clean rebuild is now present in Google Ads and remains paused. It does not inherit the old campaign's stale locations, broad keywords, conflicting shared negative lists, or Hawx-branded business assets. Public-edge page checks pass for browsers and Google AdsBot; two isolated browser sessions received different Ringba pool numbers and every call link synchronized to the visible number. The exact 4,002 buyer ZIP set, final buyer approval, policy clearance, and approved end-to-end call remain launch gates.
34new BOF ad groups
68new responsive search ads
204exact/phrase keywords
37campaign-level assets
Selected page system
The approved-enough ant direction is now the shared visual system: serious technician-led hero, literal pest evidence, restrained navy and stone palette, vivid green call controls, phone-only $69 coupon, area availability above the fold, traceable review proof, and a call action after every substantive argument. The copy underneath it is no longer shared by category. Spider pages sell web, egg-sac, prey, and harborage inspection; flea pages sell life-cycle control; termite pages sell evidence-led inspection and species/property-specific treatment; small-fly pages sell correct identification and breeding-source removal. The servicing provider's 20,000+ five-star count and excerpts remain clearly attributed.
34-page coverage matrix
Open any route below. The card shows the exact arrival trigger, outcome promise, and route-specific RSA angle carried into that page. Related intent siblings can share a technician photo when the field task is the same, but their argument and decision context remain distinct.
Initial BOFExterminator/exterminator/
Arrival trigger: Ready to stop guessing and talk to an exterminator?
Page promise: Get Your Pest Problem Solved.
Ad angle: Talk to a Local Exterminator
Initial BOFAnt Control/ant-control/
Arrival trigger: Ants in your kitchen, bathroom, or around the foundation?
Page promise: Get Your Ant Problem Solved.
Ad angle: Target Trails & the Colony
Initial BOFSpider Control/spider-control/
Arrival trigger: Finding spiders, webs, or egg sacs in the same rooms?
Page promise: Get Your Spider Problem Solved.
Ad angle: Stop Recurring Spider Webs
Initial BOFWasp Control/wasp-control/
Arrival trigger: Wasps flying to the same eave, wall gap, or yard area?
Page promise: Get Your Wasp Problem Solved.
Ad angle: Locate & Treat the Wasp Nest
Initial BOFWasp Nest Removal/wasp-nest-removal/
Arrival trigger: Found a wasp nest on the house or near a busy area?
Page promise: Get Your Wasp Problem Solved.
Ad angle: Professional Wasp Nest Help
Initial BOFHornet Control/hornet-control/
Arrival trigger: Large stinging insects guarding a nest or busy flight path?
Page promise: Get Your Hornet Problem Solved.
Ad angle: Locate & Treat Hornet Nests
Initial BOFYellow Jacket Control/yellow-jacket-control/
Arrival trigger: Yellow jackets coming from the ground, wall, or one busy opening?
Page promise: Get Your Yellow Jacket Problem Solved.
Ad angle: Find the Yellow Jacket Nest
Initial BOFMosquito Control/mosquito-control/
Arrival trigger: Getting bitten every time you step onto the patio or lawn?
Page promise: Get Your Mosquitoe Problem Solved.
Ad angle: Reduce Mosquitoes in the Yard
Initial BOFFlea Control/flea-control/
Arrival trigger: Pets scratching while bites and fleas keep returning?
Page promise: Get Your Flea Problem Solved.
Ad angle: Break the Flea Life Cycle
Initial BOFTick Control/tick-control/
Arrival trigger: Finding ticks on pets, clothing, or family members after using the yard?
Page promise: Get Your Tick Problem Solved.
Ad angle: Target Tick Habitat
Initial BOFScorpion Control/scorpion-control/
Arrival trigger: Seeing scorpions in the garage, bathroom, shoes, or around the home at night?
Page promise: Get Your Scorpion Problem Solved.
Ad angle: Reduce Scorpions Indoors
Initial BOFSilverfish Control/silverfish-control/
Arrival trigger: Seeing silvery insects or finding damage to paper, books, or clothing?
Page promise: Get Your Silverfish Problem Solved.
Ad angle: Stop Silverfish & Paper Damage
Initial BOFCentipede Control/centipede-control/
Arrival trigger: Fast, many-legged pests appearing in bathrooms, basements, or crawlspaces?
Page promise: Get Your Centipede Problem Solved.
Ad angle: Reduce Indoor Centipedes
Initial BOFMillipede Control/millipede-control/
Arrival trigger: Dozens of millipedes appearing at thresholds, basements, or foundation walls?
Page promise: Get Your Millipede Problem Solved.
Ad angle: Stop Millipedes at Entry
Specialty BOFRodent Control/rodent-control/
Arrival trigger: Hearing scratching or finding droppings and gnaw marks?
Page promise: Get Your Rodent Problem Solved.
Ad angle: Find & Block Rodent Entry
Specialty BOFMouse Control/mouse-control/
Arrival trigger: Tiny droppings, food damage, or light scratching after dark?
Page promise: Get Your Mouse Problem Solved.
Ad angle: Get Mice Out of the House
Specialty BOFRat Control/rat-control/
Arrival trigger: Larger droppings, heavy gnawing, odors, or movement in the attic or yard?
Page promise: Get Your Rat Problem Solved.
Ad angle: Control Rats & Entry Routes
Specialty BOFTermite Control/termite-control/
Arrival trigger: Seeing mud tubes, swarmers, discarded wings, or suspicious wood damage?
Page promise: Get Your Termite Problem Solved.
Ad angle: Treat Active Termite Evidence
Specialty BOFTermite Inspection/termite-inspection/
Arrival trigger: Need an expert look at suspicious wood, tubes, wings, or a property transaction?
Page promise: Get Clear Answers About Your Termite Problem.
Ad angle: Get the Termite Signs Checked
Specialty BOFCarpenter Ant Control/carpenter-ant-control/
Arrival trigger: Large black ants, sawdust-like debris, or activity around damp wood?
Page promise: Get Your Carpenter Ant Problem Solved.
Ad angle: Find the Carpenter Ant Nest
Specialty BOFFire Ant Control/fire-ant-control/
Arrival trigger: Painful stings or new fire-ant mounds making the lawn unsafe to use?
Page promise: Get Your Fire Ant Problem Solved.
Ad angle: Treat the Fire Ant Colony
Specialty BOFBee Control/bee-control/
Arrival trigger: Bees entering a wall, swarming, or nesting too close to people?
Page promise: Get the Right Help for Your Bee Problem.
Ad angle: Identify Bees Before Removal
Long-tail BOFCarpet Beetle Control/carpet-beetle-control/
Arrival trigger: Small holes, shed skins, or fuzzy larvae appearing in closets and rugs?
Page promise: Get Your Carpet Beetle Problem Solved.
Ad angle: Stop Carpet Beetle Damage
Long-tail BOFBoxelder Bug Control/boxelder-bug-control/
Arrival trigger: Black-and-red bugs covering sunny walls or gathering at windows?
Page promise: Get Your Boxelder Bug Problem Solved.
Ad angle: Stop Boxelder Bug Clusters
Long-tail BOFStink Bug Control/stink-bug-control/
Arrival trigger: Stink bugs collecting on windows, walls, or the sunny side of the house?
Page promise: Get Your Stink Bug Problem Solved.
Ad angle: Block Stink Bugs Before Fall
Long-tail BOFCricket Control/cricket-control/
Arrival trigger: Crickets chirping at night or appearing in warm, damp rooms?
Page promise: Get Your Cricket Problem Solved.
Ad angle: Stop Indoor Cricket Chirping
Long-tail BOFEarwig Control/earwig-control/
Arrival trigger: Earwigs with pincers turning up in damp bathrooms, basements, or mulch?
Page promise: Get Your Earwig Problem Solved.
Ad angle: Stop Earwigs at the Foundation
Long-tail BOFWeevil Control/weevil-control/
Arrival trigger: Tiny snouted beetles crawling in rice, grain, cereal, or pantry shelves?
Page promise: Get Your Weevil Problem Solved.
Ad angle: Find the Pantry Weevil Source
Long-tail BOFSpringtail Control/springtail-control/
Arrival trigger: Tiny jumping insects collecting near tubs, sinks, windows, or plant soil?
Page promise: Get Your Springtail Problem Solved.
Ad angle: Stop Springtails at the Source
Long-tail BOFDrain Fly Control/drain-fly-control/
Arrival trigger: Fuzzy little flies coming back around a sink, shower, or floor drain?
Page promise: Get Your Drain Fly Problem Solved.
Ad angle: Remove Drain Fly Breeding Film
Long-tail BOFFruit Fly Control/fruit-fly-control/
Arrival trigger: Fruit flies still hovering around the kitchen after the fruit is gone?
Page promise: Get Your Fruit Fly Problem Solved.
Ad angle: Find the Fruit Fly Source
Long-tail BOFGnat Control/gnat-control/
Arrival trigger: Tiny flies hovering around plants, sinks, windows, or your face?
Page promise: Get Your Gnat Problem Solved.
Ad angle: Identify the Gnat Source
Long-tail BOFSnail & Slug Control/snail-slug-control/
Arrival trigger: Chewed leaves and shiny trails appearing after rain or overnight?
Page promise: Get Your Snail And Slug Problem Solved.
Ad angle: Protect Plants From Slugs
Every $69 Headline 1 pin
Each ad group has one offer-led RSA with the exact pest or service plus `$69` pinned in Headline 1, and a second RSA with no headline pins. All 34 pinned headlines fit Google's 30-character limit.
| Ad group | Pinned offer headline | Length | Pin | Test pair |
|---|---|---|---|---|
| Pest Control | Pest Control · $69 Start | 24/30 | Headline 1 | Unpinned challenger included |
| Exterminator | Exterminator Service · $69 | 26/30 | Headline 1 | Unpinned challenger included |
| Ant Control | Ant Control · $69 Start | 23/30 | Headline 1 | Unpinned challenger included |
| Spider Control | Spider Control · $69 Start | 26/30 | Headline 1 | Unpinned challenger included |
| Wasp Control | Wasp Control · $69 Start | 24/30 | Headline 1 | Unpinned challenger included |
| Wasp Nest Removal | Wasp Nest Removal · $69 Start | 29/30 | Headline 1 | Unpinned challenger included |
| Hornet Control | Hornet Control · $69 Start | 26/30 | Headline 1 | Unpinned challenger included |
| Yellow Jacket Control | Yellow Jacket Control · $69 | 27/30 | Headline 1 | Unpinned challenger included |
| Mosquito Control | Mosquito Control · $69 Start | 28/30 | Headline 1 | Unpinned challenger included |
| Flea Control | Flea Control · $69 Start | 24/30 | Headline 1 | Unpinned challenger included |
| Tick Control | Tick Control · $69 Start | 24/30 | Headline 1 | Unpinned challenger included |
| Scorpion Control | Scorpion Control · $69 Start | 28/30 | Headline 1 | Unpinned challenger included |
| Silverfish Control | Silverfish Control · $69 Start | 30/30 | Headline 1 | Unpinned challenger included |
| Centipede Control | Centipede Control · $69 Start | 29/30 | Headline 1 | Unpinned challenger included |
| Millipede Control | Millipede Control · $69 Start | 29/30 | Headline 1 | Unpinned challenger included |
| Rodent Control | Rodent Control · $69 Start | 26/30 | Headline 1 | Unpinned challenger included |
| Mouse Control | Mouse Control · $69 Start | 25/30 | Headline 1 | Unpinned challenger included |
| Rat Control | Rat Control · $69 Start | 23/30 | Headline 1 | Unpinned challenger included |
| Termite Control | Termite Control · $69 Start | 27/30 | Headline 1 | Unpinned challenger included |
| Termite Inspection | Termite Inspection · $69 Start | 30/30 | Headline 1 | Unpinned challenger included |
| Carpenter Ant Control | Carpenter Ant Control · $69 | 27/30 | Headline 1 | Unpinned challenger included |
| Fire Ant Control | Fire Ant Control · $69 Start | 28/30 | Headline 1 | Unpinned challenger included |
| Bee Control | Bee Control · $69 Start | 23/30 | Headline 1 | Unpinned challenger included |
| Carpet Beetle Control | Carpet Beetle Control · $69 | 27/30 | Headline 1 | Unpinned challenger included |
| Boxelder Bug Control | Boxelder Bug Control · $69 | 26/30 | Headline 1 | Unpinned challenger included |
| Stink Bug Control | Stink Bug Control · $69 Start | 29/30 | Headline 1 | Unpinned challenger included |
| Cricket Control | Cricket Control · $69 Start | 27/30 | Headline 1 | Unpinned challenger included |
| Earwig Control | Earwig Control · $69 Start | 26/30 | Headline 1 | Unpinned challenger included |
| Weevil Control | Weevil Control · $69 Start | 26/30 | Headline 1 | Unpinned challenger included |
| Springtail Control | Springtail Control · $69 Start | 30/30 | Headline 1 | Unpinned challenger included |
| Drain Fly Control | Drain Fly Control · $69 Start | 29/30 | Headline 1 | Unpinned challenger included |
| Fruit Fly Control | Fruit Fly Control · $69 Start | 29/30 | Headline 1 | Unpinned challenger included |
| Gnat Control | Gnat Control · $69 Start | 24/30 | Headline 1 | Unpinned challenger included |
| Snail & Slug Control | Snail & Slug Control · $69 | 26/30 | Headline 1 | Unpinned challenger included |
Responsive Search Ad preview
Choose any ad group, then switch between its two RSAs. The offer-led version pins a pest/service-specific `$69` headline in Headline 1; the challenger leaves all headlines unpinned. The panels show every headline, description, keyword, character count, and pin exactly as proposed.
Sponsored
15 headlines
4 descriptions
Exact + phrase keywords
Campaign asset audit
Fresh read-only Google Ads inventory: new campaign 24095845838, 2026-08-02. All required Search asset categories are present; new business information and creative still need final policy-status readback before spend.
| Asset type | Content | Live association | Decision |
|---|---|---|---|
| Business name | Exterminator ASAP | 1 linked asset | Built — policy review pending |
| Business logo | Original Exterminator ASAP shield | 1 square linked asset | Built — policy review pending |
| Call asset | (833) 958-1702 | 1 enabled linked asset | Built — approved live call still pending |
| Sitelinks | 6 complete assets | 6 enabled links | Built |
| Callouts | 6 complete assets | 6 enabled links | Built |
| Structured snippet | Types: 8 core services | 1 enabled link | Built |
| Search image assets | 10 service scenes | 20 links: square + landscape | Built |
| Price | From $69 starting offer | 1 asset with 3 service cards | Built with call-to-confirm terms |
| Lead form | None | N/A | Correct — forms unsupported/unconfirmed |
Built callouts
- Get Started for Only $69
- Phone-Only $69 Special
- Experienced Technicians
- Targeted Treatment Plan
- Professional Pest Service
- Check Service by ZIP
Built sitelinks
- $69 Phone Special — Get started for only $69 / Call to claim the special
- Ant Control — Target trails and the source / Professional ant service
- Stinging Pest Help — Wasps, hornets and nests / Get professional help
- Rodent Control — Inspect activity and entry gaps / Ask about targeted service
- Termite Control — Inspection and treatment help / Check service in your ZIP
- All Pest Services — Find service for your pest / Talk with a professional
What remains before launch
Do not enable campaign 24095845838 yet.
- Verify Jamie's 4,002-ZIP workbook in the required spreadsheet runtime, write the exact nonzero location set, and read it back.
- Obtain Jamie's explicit final “good to go.”
- Confirm all new ads, business information, price, and image assets clear Google policy review.
- Add the buyer-hours guard and contain the old 0xMoon publisher on the Ringba route.
- Run one explicitly approved end-to-end call and verify the 90-second payable outcome, Google import, P&L, and invoice path.
- Finish conversion-goal, billing, buyer-readiness, and full launch-audit checks.
- Obtain Justin's explicit approval of the exact daily budget before enabling spend.